Create ideas using: Glorify the audience
How do I glorify my audience without sounding like every other brand calling them heroes?
Be specific about what makes them actually great. Not vague compliments--concrete behaviors, real struggles, specific moments of excellence they don't get credit for. Everyone's a hero now. Boring. Find the particular thing your audience does that connects to your product, and honor that with precision and honesty.
What if my audience isn't doing anything particularly glorious?
Then find glory in the ordinary persistence of their lives. The parent who budgets to the cent. The student juggling three jobs. The entrepreneur failing forward. Glory isn't about grand gestures--it's about recognizing the daily strength required to show up. If you can't find that in your audience, you don't know them well enough.
Example: How it could look
A budget airline doesn't call travelers 'adventurers.' Instead, they glorify people who stretch limited vacation days across continents, who master the art of carry-on packing, who wake up at 3am to catch cheap flights because seeing the world matters more than comfort. That's real. That's specific. That's glorious without the cringe.
Or like this:
Why is Glorify the audience a great technique?
Glorifying your audience builds emotional loyalty by reflecting their self-image back to them in an elevated, meaningful way.
Creates deep identification with the brand
Makes customers feel understood and valued
Transforms product use into identity expression
Drives word-of-mouth through pride and belonging
This works when you nail the specific truth of who your audience actually is. Generic praise is forgettable. Precise recognition of their real efforts and choices? That sticks. And when people feel seen that accurately, they become your loudest advocates.
! When not to use the Glorify the audience Technique
When your audience isn't actually doing anything worth glorifying and you're faking it. People can smell inauthenticity from miles away.
Technique first described by www.deckofbrilliance.com