Create ideas using: Honesty
How honest is too honest?
If it damages trust or makes your product sound genuinely unsafe or unethical, that's too honest. But most brands aren't anywhere near that line--they're drowning in fake perfection. Admitting your product isn't for everyone, costs more than alternatives, or has specific limitations builds credibility. Just don't confess to things that should disqualify you from business.
Won't admitting flaws just give people reasons not to buy?
Only if your flaws are deal-breakers, which means you've got bigger problems than marketing. Smart honesty preempts objections and earns trust with people who value transparency. Every product has trade-offs. Pretending yours doesn't makes you look delusional. Owning them makes you look confident and trustworthy. Your competition is lying--stand out by not.
Example: How it could look
A premium coffee brand runs ads saying: 'Our coffee costs twice what you're paying now. It tastes better. You'll notice. But if you're happy with your current routine and don't care about sourcing ethics, we're not worth the switch.' No bullshit, no pretending everyone needs them. Just honest positioning for people who actually care.
Or like this:
Why is Honesty a great technique?
Honesty cuts through the noise of marketing bullshit and builds trust in a landscape drowning in fake promises.
Instantly builds credibility in cynical markets
Attracts customers who value authenticity
Creates permission for imperfection and humanity
Generates PR through refreshing transparency
In an industry built on exaggeration and spin, honesty is a competitive advantage. It qualifies your audience, disarms skepticism, and creates relationships based on truth instead of manipulation. That's rare. That's valuable.
! When not to use the Honesty Technique
When your 'honesty' is just airing dirty laundry with no strategy. Confession without purpose is therapy, not marketing.
Technique first described by www.deckofbrilliance.com