Create ideas using: Horror movie
How do I make horror work without just being creepy for no reason?
The horror has to metaphorically represent a real problem your audience faces. The monster is their fear, the suspense is their anxiety, the relief is your solution. If you're just throwing in jump scares because you think it's edgy, you're making noise, not meaning. Horror works when the dread connects to actual customer pain.
What if my product is boring and doesn't naturally fit horror themes?
Then dig deeper into the emotional stakes. Financial software might seem dull until you frame it as horror about losing control of your future. Meal kits become horror about wasting your one life cooking food you hate. Every product solves a problem. Frame that problem as the monster. The genre is just the delivery system.
Example: How it could look
A data security company creates a horror short: a business owner slowly realizes their system has been compromised. Creeping dread, paranoid close-ups, the sinking feeling of loss of control. Then cut to calm: proper security protocols as the 'exorcism' that banishes the threat. The horror makes digital threats visceral and emotional.
Or like this:
Why is Horror movie a great technique?
Horror creates emotional intensity and memorability by tapping into primal fears and tension-relief cycles.
Makes abstract problems feel immediate and urgent
High emotional engagement drives sharing and recall
Suspense structure keeps attention locked in
Relief of resolution makes your solution feel heroic
Horror works because fear is one of the most powerful emotional drivers humans have. When you connect that fear to a real problem and position your brand as the solution, you're not just memorable--you're psychologically sticky. Just don't be weird about it.
! When not to use the Horror movie Technique
When your brand voice is cheerful sunshine and puppies. Horror requires commitment--half-assed creepiness is just awkward and confusing.
Technique first described by www.deckofbrilliance.com