Create ideas using: Install it
How do I justify the cost of creating a physical installation?
Calculate the PR value, social sharing, and earned media you'd get versus what you'd spend on traditional advertising to reach the same people. Installations create experiences people talk about and photograph. If done right, one installation generates more authentic engagement than a million banner ads. Just make sure it's actually interesting, not a sad pop-up with your logo slapped on it.
What makes an installation worth people's time?
It has to offer something--beauty, insight, emotion, interaction--that can't be replicated online. If your installation is just a photo op, it's weak. Give people a reason to spend real time there. Transform their understanding, create a moment of reflection, let them play or discover. Respect their attention or they'll walk past without caring.
Example: How it could look
A meditation app creates a soundproof booth in a busy train station. Inside: complete silence, soft light, five-minute guided sessions. No branding inside the experience--just calm. Branding only appears when people exit, grateful and changed. The installation proves the product's value by delivering it in the moment you need it most.
Or like this:
Why is Install it a great technique?
Installations transform brand messages from something you tell people into something they physically experience and remember.
Creates shareable, photographable moments that spread organically
Engages multiple senses for deeper memory encoding
Generates PR and media coverage beyond paid reach
Demonstrates brand values through tangible experience
Physical experiences cut through digital noise by demanding presence and attention. When done well, installations create stories people tell and memories that stick. Your brand becomes the thing that gave them that moment, not just another ad they scrolled past.
! When not to use the Install it Technique
When you're creating an installation just to look innovative. If the experience doesn't genuinely connect to your brand promise, it's a waste of money and everyone's time.
Technique first described by www.deckofbrilliance.com