Create ideas using: Label
How do I create a label that actually sticks?
Make it specific, memorable, and emotionally resonant. Generic labels get forgotten instantly. The best ones capture a feeling, behavior, or identity in a way that makes people say 'yes, that's me' or 'yes, that's exactly the problem.' Test it by asking: would someone use this label to describe themselves or their situation? If not, try again.
What if my label accidentally catches on in the wrong way?
Then you didn't think it through. Labels are powerful precisely because they spread beyond your control. Before you launch, stress-test it for unintended meanings, negative associations, and ways it could be twisted. Once it's out there, you don't control it anymore. Be intentional or be embarrassed.
Example: How it could look
A productivity app doesn't call users 'productive people.' They coin the term 'Deep Workers'--people who protect focused time against constant interruptions. The label creates identity and community. Users start calling themselves Deep Workers, sharing their routines, defending their calendar blocks. The label becomes a movement.
Or like this:
Why is Label a great technique?
A great label gives people language to describe themselves, their problems, or their aspirations in ways they couldn't before.
Creates instant recognition and belonging
Gives customers identity and community
Makes complex ideas instantly graspable
Spreads organically through conversation and sharing
Labels work because humans love categorization and identity. When you give people the right words to describe themselves or their world, they adopt those words and spread them. Your label becomes part of the culture, and your brand becomes the origin of that meaning.
! When not to use the Label Technique
When you're forcing a label that doesn't describe anything real or meaningful. Fake labels die fast and make you look try-hard.
Technique first described by www.deckofbrilliance.com