Create ideas using: Rare product
How do I make my product feel rare without actually limiting supply and losing sales?
Create artificial scarcity through limited editions, timed releases, or exclusive access tiers. The scarcity can be temporary or cosmetic--special colors, packaging, features--while the core product remains available. People want what's hard to get. Give them that feeling without actually leaving money on the table.
Won't false scarcity piss people off when they realize it's manufactured?
Only if you're lying about it. Limited editions are manufactured scarcity--everyone knows it, and it still works. The key is being honest about the constraints. 'Only available this month' is fine. 'Only 10 left!' when you have a warehouse full is dishonest. Manufactured scarcity is a strategy. Lying is just fraud.
Example: How it could look
A sneaker brand releases limited colorways every month. The shoes aren't functionally different--just visually unique and time-limited. People line up, resell for markup, create entire communities around drops. The scarcity is completely manufactured, openly acknowledged, and wildly effective at creating demand and cultural cachet.
Or like this:
Why is Rare product a great technique?
Scarcity triggers psychological urgency and increases perceived value, making people want things more simply because they're harder to get.
Creates urgency and immediate action
Increases perceived value through limited availability
Generates social proof through competition
Builds collector mentality and community
Humans want what others can't have. That's not a bug in our psychology--it's a feature. When you make your product feel rare, you're not tricking people. You're creating desire through the same mechanisms that have worked for centuries. Just be honest about how and why it's limited.
! When not to use the Rare product Technique
When you're creating fake urgency with countdown timers that reset. That's not scarcity marketing--that's scammy manipulation and people see right through it.
Technique first described by www.deckofbrilliance.com