Create ideas using: Relocation
How do I know which component to relocate to make it actually meaningful?
Look for elements that would create surprise or new value in a different context. Digital elements moving to physical world usually work because of the contrast. The relocation should reveal something--new functionality, unexpected benefit, or make an abstract thing tangible. If moving it doesn't change how people think or feel, don't bother.
What if relocating something just makes it confusing?
Then you didn't explain the connection well enough, or the relocation doesn't actually make sense. The new context should feel surprising but logical once you understand it. Like putting Instagram likes on real clothing--weird at first, makes sense once you get the social proof angle. If it stays weird, you moved the wrong thing.
Example: How it could look
A charity moves the donation button from their website to physical public spaces: billboards where you can swipe your card directly on the poster, park benches with payment terminals built in. The digital action becomes physical and immediate--removing the friction of 'I'll donate later.' Relocation makes giving effortless.
Or like this:
Why is Relocation a great technique?
Relocation creates surprise and new functionality by moving components to contexts where they reveal unexpected value or meaning.
Breaks mental patterns through unexpected placement
Creates PR value through novelty and cleverness
Solves problems by removing context constraints
Makes abstract digital concepts physically tangible
This works because context is everything. The same element in a different environment does different things, means different things, solves different problems. When you nail the relocation, you're not just being clever--you're creating genuinely new value through recontextualization.
! When not to use the Relocation Technique
When you're moving things just to be weird without creating new value. Relocation without purpose is just confusing people for fun.