Create ideas using: Simplicity
How simple is too simple?
If it loses meaning or becomes vague, you've gone too far. Simplicity isn't about stripping everything away--it's about removing anything that doesn't serve the core message. One clear idea beats three muddled ones. Test it: if someone can misunderstand what you're saying, add clarity. If they're getting distracted by details, remove more.
Won't being too simple make me look unsophisticated?
Only to people who confuse complexity with intelligence. Simple is hard--it requires understanding your message so deeply you can distill it to essentials. Anyone can make things complicated. Making something simple enough that a distracted person gets it instantly? That's mastery. Sophistication is clarity, not convolution.
Example: How it could look
Apple doesn't list specs in ads--they show one feature doing one amazing thing. 'Face unlock' becomes showing someone's face lighting up a phone in the dark. No technical jargon, no feature list, no comparisons. One idea, executed perfectly. The simplicity is the sophistication.
Or like this:
Why is Simplicity a great technique?
Simplicity cuts through noise by reducing cognitive load, making your message impossible to misunderstand or ignore.
Ensures message clarity and instant comprehension
Creates memorability through focused repetition
Reduces friction to understanding and action
Demonstrates confidence in core value proposition
In a world drowning in information, simplicity is a competitive advantage. One clear thing said perfectly beats ten things said adequately. The discipline to stay simple shows you know what actually matters.
! When not to use the Simplicity Technique
When your message genuinely requires nuance to be accurate. Oversimplifying complex issues into sound bites can be dishonest.
Technique first described by www.deckofbrilliance.com