Social media hook:
Challenge Authority
Question established practices
Why does challenging authority work?
"Challenge authority" works because it creates rebellion. People think: "They're questioning the system. I want to hear what they have to say." It's contrarianism wrapped in curiosity.
Plus, challenging authority feels brave. When you question established practices, you're positioning yourself as independent. People respect independence. They click because they want to see someone stand up to the system.
What makes authority challenges so compelling?
It works because it hits three triggers: rebellion, curiosity, and positioning. The challenge creates rebellion. The "what they don't want you to know" creates curiosity. The positioning makes you look independent. People see "What big corporations don't want you to know" and think: "I want to know what they're hiding." They click because they want insider knowledge. It's not about being clever—it's about being contrarian enough to stand out.
Real-World Examples
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Start Hooks SessionAbout Controversy & Bold Claims
Controversy & Bold Claims hooks work because they break patterns. When you challenge authority, you stand out. Not because you're smart—because you're different. These hooks don't need to be clever. They just need to question the status quo. The "challenge authority" hook does exactly that—it positions you as independent.