Social media hook:
Comparison Stats
Compare metrics
Numbers don't lie, but they're still selling
"Comparison stats" work because they show superiority. People think: "If it outperformed by 300%, it must be better." It's proof wrapped in numbers.
Plus, comparisons create clarity. When you see "This outperformed [competitor] by 300%," you know exactly how much better it is. Numbers feel objective. People trust numbers more than words—even when those numbers are doing the selling.
It's not about being clever—it's about showing proof through comparison
It works because it hits three triggers: proof, clarity, and superiority. The comparison shows proof. The number creates clarity. The outperformance shows superiority. People see "This outperformed [competitor] by 300%" and think: "That's significantly better. I want that." They click because numbers feel objective. It's not about being clever—it's about showing proof through comparison.
Real-World Examples
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Data & Statistic Hooks work because numbers feel objective. When you show comparison stats, you show proof. Not because they're smart—because they're human and trust numbers. These hooks don't need to be clever. They just need to show data. The "comparison stats" hook does exactly that—it promises proof through numbers.