Social media hook:
Contrarian Statement
Challenge conventional wisdom
Why do contrarian statements work?
"Contrarian statement" works because it breaks patterns. People think: "They're saying the opposite of what everyone says. I want to hear why." It's rebellion wrapped in curiosity.
Plus, contrarian statements create debate. When you challenge conventional wisdom, people engage. "Unpopular opinion: Working 80-hour weeks is making you less successful" makes people think: "Wait, what? Let me hear this." People love contrarian takes.
What makes contrarian statements so engaging?
It works because it hits three triggers: pattern interrupt, curiosity, and debate. The contrarian take breaks the pattern. The "unpopular opinion" creates curiosity. The challenge creates debate. People see "Unpopular opinion: Working 80-hour weeks is making you less successful" and think: "That's the opposite of what everyone says. I need to hear this." They click because contrarian takes stand out. It's not about being clever—it's about being different.
Real-World Examples
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Start Hooks SessionAbout Controversy & Bold Claims
Controversy & Bold Claims hooks work because they break patterns. When you make a contrarian statement, you stand out. Not because you're smart—because you're different. These hooks don't need to be clever. They just need to challenge the status quo. The "contrarian statement" hook does exactly that—it positions you as independent.