Social media hook:
[Current trend]: Passing fad or future essential?
Connects your content to current events, seasons, or trending topics.
Why do trend questions work?
"[Current trend]: Passing fad or future essential?" works because it creates debate. People think: "Is it a fad or is it here to stay? I want to know." It's relevance wrapped in curiosity.
Plus, trend questions create urgency. When you ask about a current trend, people think: "I need to know if I should jump on this or ignore it." It's FOMO wrapped in decision-making. People love questions that help them decide.
What makes trend questions so relevant?
It works because it hits three triggers: relevance, debate, and urgency. The trend creates relevance. The question creates debate. The "passing fad or future essential" creates urgency. People see "Short-form content: Passing fad or future essential?" and think: "I need to know. Should I invest in this?" They click because trend questions help them make decisions. It's not about being clever—it's about being relevant.
Real-World Examples
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Start Hooks SessionAbout Seasonal & Trend-Based
Seasonal & Trend-Based Hooks work because people want to stay current. When you ask about trends, you create relevance. Not because they're smart—because they're human and want to know what's next. These hooks don't need to be clever. They just need to be timely. The "trend question" hook does exactly that—it makes content feel current.