Social media hook:
Don't [Action] Until You See This…

Warning format creates urgency and positions content as crucial.

Problem-Solution Hooks

Why does "don't [action] until" work?

"Don't [action] until you see this" works because it creates urgency. People think: "I was about to do that. Should I wait? Probably." It's FOMO wrapped in timing.

Plus, the warning creates value. When you say "don't do this until you see this," you're positioning your content as essential. People think: "I need to see this first. It must be important." People love content that feels essential.

What makes "don't until" so urgent?

It works because it hits three triggers: timing, urgency, and value. The "don't until" creates timing. The warning creates urgency. The "see this" creates value. People see "Don't post until you see this tip" and think: "I was about to post. I should wait." They click because urgency creates action. It's not about being clever—it's about creating timing that demands attention.

Real-World Examples

Don't post until you see this tip

The warning that creates urgency and the tip that prevents mistakes

Don't start your strategy until you see this

The timing that creates value and the insight that matters

Don't launch until you see this mistake

The warning that builds urgency and the error that prevents failure

Don't create content until you see this

The timing that creates value and the insight that improves results

Don't grow your audience until you see this

The warning that builds urgency and the method that works

Don't build your brand until you see this

The timing that creates value and the strategy that prevents mistakes

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About Problem-Solution Hooks

Problem-Solution Hooks work because people have problems. When you warn them not to do something until they see your content, you create urgency. Not because they're smart—because they're human and want to avoid mistakes. These hooks don't need to be clever. They just need to create timing. The "don't until" hook does exactly that—it makes content feel essential.