Social media hook:
Don't Believe Hype
Against trend
Why does "don't believe hype" work?
"Don't believe hype" works because it creates skepticism. People think: "They're warning me about hype. I should listen." It's contrarianism wrapped in protection.
Plus, "don't believe hype" positions you as independent. When you warn against hype, you're positioning yourself as someone who sees through marketing. People trust independent thinkers. They click because they want the truth, not the hype.
What makes "don't believe hype" so trustworthy?
It works because it hits three triggers: skepticism, protection, and positioning. The warning creates skepticism. The "don't believe" creates protection. The positioning makes you look independent. People see "Don't believe the hype on this" and think: "They're warning me. I should listen." They click because warnings feel valuable. It's not about being clever—it's about positioning yourself as someone who sees through BS.
Real-World Examples
Need more? Generate hooks based on your brief. We've done the work, you just use them.
Start Hooks SessionAbout Classics
Classics hooks work because they're proven. When you say "don't believe hype," you're using a classic pattern. Not because they're smart—because they're human and recognize patterns. These hooks don't need to be clever. They just need to be classic. The "don't believe hype" hook does exactly that—it uses a proven pattern.