Social media hook:
Don't Make This Mistake
Warning format prevents mistakes and provides value through error avoidance.
Why does "don't make this mistake" work?
"Don't make this mistake" works because it creates fear. People think: "I don't want to make mistakes. I need to know what to avoid." It's protection wrapped in fear.
Plus, mistake warnings create value. When you warn about mistakes, you're providing value. "Don't make this mistake when you start posting" makes people think: "I'm about to start. I should see this first." People love warnings that prevent failure.
What makes mistake warnings so valuable?
It works because it hits three triggers: fear, protection, and value. The "mistake" creates fear. The "don't make" creates protection. The warning provides value. People see "Don't make this mistake when you start posting" and think: "I don't want to make mistakes. I need to see this." They click because fear creates action. It's not about being clever—it's about providing protection.
Real-World Examples
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Start Hooks SessionAbout Problem-Solution Hooks
Problem-Solution Hooks work because people have problems. When you warn about mistakes, you prevent problems. Not because they're smart—because they're human and want to avoid failure. These hooks don't need to be clever. They just need to prevent mistakes. The "don't make this mistake" hook does exactly that—it provides value through protection.