Social media hook:
Download our
Drives immediate engagement or specific next steps.
Why do download CTAs work?
"Download our" works because it creates action. People think: "They're offering something I can download. I want it." It's value wrapped in action.
Plus, downloads create commitment. When you download something, you're invested. You've taken action. That investment creates engagement. People love actionable content.
What makes download CTAs so actionable?
It works because it hits three triggers: value, action, and commitment. The "download" creates action. The "our" creates value. The action creates commitment. People see "Download our surprising guide to social media before it's gone" and think: "I want that guide. I should download it." They click because actionable content feels valuable. It's not about being clever—it's about creating action.
Real-World Examples
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Start Hooks SessionAbout Call-to-Action
Call-to-Action Hooks work because people want to take action. When you offer a download, you create action. Not because they're smart—because they're human and want to do something. These hooks don't need to be clever. They just need to create action. The "download" hook does exactly that—it makes people want to take action.