Social media hook:
Everything you've been told about

Challenges common beliefs or uses unexpected statements to stand out.

Controversial/Pattern Interrupt

Why does "everything you've been told" work?

"Everything you've been told" works because it challenges assumptions. People think: "Wait, what I know might be wrong. I need to hear this." It's contrarianism wrapped in curiosity.

Plus, "everything you've been told" creates urgency. When you say "everything you've been told is wrong," people think: "I need to know the truth. I can't be wrong." People hate feeling like they've been misled.

What makes "everything you've been told" so challenging?

It works because it hits three triggers: challenge, curiosity, and urgency. The challenge breaks assumptions. The "everything" creates curiosity. The "wrong" creates urgency. People see "Everything you've been told about social media is wrong. Here's the real story." and think: "Wait, what? I need to know the truth." They click because challenges demand attention. It's not about being clever—it's about challenging what people think they know.

Real-World Examples

Everything you've been told about social media is wrong. Here's the real story.

The challenge that breaks assumptions and the truth that matters

Everything you've been told about content creation is wrong. Here's what actually works.

The challenge that creates curiosity and the reality that delivers

Everything you've been told about growth is wrong. Here's the truth.

The challenge that breaks assumptions and the reality that works

Everything you've been told about engagement is wrong. Here's what actually matters.

The challenge that creates curiosity and the truth that delivers

Everything you've been told about algorithms is wrong. Here's the real story.

The challenge that breaks assumptions and the truth that matters

Everything you've been told about branding is wrong. Here's what actually works.

The challenge that creates curiosity and the reality that delivers

Need more? Generate hooks based on your brief. We've done the work, you just use them.

Start Hooks Session

About Controversial/Pattern Interrupt

Controversial/Pattern Interrupt hooks work because they break patterns. When you say "everything you've been told is wrong," you challenge the status quo. Not because you're smart—because you're different. These hooks don't need to be clever. They just need to challenge assumptions. The "everything you've been told" hook does exactly that—it positions you as someone with the real truth.