Social media hook:
Expert Endorsement
Reference authority validation
If experts say it works, it must work
"Expert endorsement" works because it leverages authority. People think: "If top experts swear by it, it must be good. I should listen." It's credibility wrapped in social proof.
Plus, expert endorsements create trust. When you reference "top [industry] experts," you're borrowing their credibility. People trust experts. They click because expert validation feels valuable—even when the experts aren't actually endorsing it.
Expert endorsements are just borrowed credibility
It works because it hits three triggers: authority, trust, and social proof. The "expert" creates authority. The endorsement creates trust. The "top experts" creates social proof. People see "Top [industry] experts swear by this method" and think: "If they use it, I should too." They click because expert validation feels credible—even when the connection is tenuous. It's not about being clever—it's about borrowing authority.
Real-World Examples
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Start Hooks SessionAbout Social Proof Hooks
Social Proof Hooks work because people trust others' opinions. When you show expert endorsements, you show authority. Not because they're smart—because they're human and want to follow what works. These hooks don't need to be clever. They just need to show validation. The "expert endorsement" hook does exactly that—it promises credibility through association.