Social media hook:
Expert Positioning
Establish credentials
Years of experience don't lie
"Expert positioning" works because it establishes credibility. People think: "If they've been in the industry for 10 years, they must know what they're talking about." It's authority wrapped in time.
Plus, years create trust. When you say "After 10 years in [industry]," you're showing you've put in the work. People trust experience. They click because years of experience feel valuable—even when the experience isn't actually relevant.
Time in the industry is just credibility with a number
It works because it hits two triggers: authority and trust. The years create authority. The experience creates trust. People see "After 10 years in [industry], here's what I've learned" and think: "They've been doing this for a decade. They must know something." They click because experience feels credible—even when the lessons are generic. It's not about being clever—it's about showing you've put in the time.
Real-World Examples
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Start Hooks SessionAbout Authority & Credibility Hooks
Authority & Credibility Hooks work because people trust experts. When you position yourself as an expert, you create credibility. Not because they're smart—because they're human and want to learn from experience. These hooks don't need to be clever. They just need to establish authority. The "expert positioning" hook does exactly that—it positions you as experienced.