Social media hook:
Few People Know This…

Emphasizes rarity of knowledge to create exclusivity appeal.

Data & Statistic Hooks

Rare knowledge feels valuable

"Few people know this" works because it creates exclusivity. People think: "If few people know it, it must be valuable. I want to know it too." It's FOMO wrapped in knowledge.

Plus, rarity creates curiosity. When you say "few people know this," you're positioning the information as exclusive. People want exclusive information. They click because rare knowledge feels valuable—even when it's actually common.

Rarity is just scarcity for information

It works because it hits three triggers: exclusivity, curiosity, and value. The "few people" creates exclusivity. The "know this" creates curiosity. The rarity creates value. People see "Few people know this about social media" and think: "I want to know what others don't." They click because rare knowledge feels valuable—even when the information is actually well-known. It's not about being clever—it's about making information feel exclusive.

Real-World Examples

Few people know this about social media algorithms

The rare knowledge that creates exclusivity and the insight that matters

Few people know this about content creation

The exclusive information that builds curiosity and the data that delivers

Few people know this about audience growth

The rare knowledge that creates value and the insight that surprises

Few people know this about engagement

The exclusive information that builds exclusivity and the data that matters

Few people know this about branding

The rare knowledge that creates curiosity and the insight that delivers

Few people know this about conversions

The exclusive information that builds value and the data that surprises

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About Data & Statistic Hooks

Data & Statistic Hooks work because numbers feel objective. When you say "few people know this," you create exclusivity around data. Not because they're smart—because they're human and want insider knowledge. These hooks don't need to be clever. They just need to promise rare information. The "few people know this" hook does exactly that—it promises exclusive data.