Social media hook:
For Anyone Who [Action]…
Broad appeal hook that identifies specific audience actions or behaviors.
When you name the action, you name the audience
"For anyone who [action]" works because it creates broad appeal. People think: "I do that. This is for me." It's relatability wrapped in action.
Plus, action-based targeting creates connection. When you say "For anyone who struggles with morning routines," you're naming a behavior. People recognize their own behaviors. They click because action-based content feels relevant—even when the action is universal.
Actions are just behaviors with better targeting
It works because it hits three triggers: relatability, action, and connection. The "for anyone who" creates broad appeal. The action creates relatability. The combination creates connection. People see "For anyone who struggles with morning routines, this will help" and think: "That's me. I struggle with that." They click because action-based targeting feels personal—even when the action is common. It's not about being clever—it's about naming behaviors people recognize.
Real-World Examples
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Start Hooks SessionAbout Direct Address Hooks
Direct Address Hooks work because people respond to direct communication. When you target actions, you create relatability. Not because they're smart—because they're human and recognize their own behaviors. These hooks don't need to be clever. They just need to name actions. The "for anyone who [action]" hook does exactly that—it makes people feel like the content is for them.