Social media hook:
Give Direction

Command immediate action

Direct Address Hooks

Commands demand attention

"Give direction" works because it creates urgency. People think: "They're telling me to do something. I should listen." It's authority wrapped in action.

Plus, commands create engagement. When you say "Stop what you're doing and watch this," you're creating immediacy. People respond to commands. They click because commands feel urgent—even when the urgency is manufactured.

Commands are just urgency with better delivery

It works because it hits three triggers: authority, urgency, and action. The command creates authority. The "stop" creates urgency. The direction creates action. People see "Stop what you're doing and watch this" and think: "They sound serious. I should watch this." They click because commands feel urgent—even when the content isn't time-sensitive. It's not about being clever—it's about creating immediate attention.

Real-World Examples

Stop what you're doing and watch this

The command that creates urgency and the content that delivers

Drop everything and try this

The direction that builds attention and the method that matters

Stop scrolling and read this

The command that creates engagement and the content that delivers

Drop what you're doing and see this

The direction that builds urgency and the method that matters

Stop everything and watch this

The command that creates attention and the content that delivers

Drop it and try this now

The direction that builds engagement and the method that matters

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About Direct Address Hooks

Direct Address Hooks work because people respond to direct communication. When you give commands, you create urgency. Not because they're smart—because they're human and respond to authority. These hooks don't need to be clever. They just need to be direct. The "give direction" hook does exactly that—it makes content feel urgent.