Social media hook:
Guess What Happened Next?
Interactive question format creates engagement and curiosity gap.
What happens next is always more interesting than what's happening now
"Guess what happened next" works because it creates curiosity. People think: "I want to guess. What could have happened?" It's engagement wrapped in prediction.
Plus, "what happened next" creates investment. When you ask people to guess, they're invested in seeing the outcome. They want to know if they were right. That investment creates engagement. People love seeing if their predictions were correct.
Curiosity gaps demand closure
It works because it hits three triggers: curiosity, investment, and closure. The guess creates curiosity. The prediction creates investment. The reveal creates closure. People see "I tried this strategy, guess what happened next?" and think: "I want to guess. I need to see if I'm right." They click because curiosity gaps demand closure—even when the outcome is obvious. It's not about being clever—it's about creating information gaps people want to fill.
Real-World Examples
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Start Hooks SessionAbout Teaser & Cliffhanger Hooks
Teaser & Cliffhanger Hooks work because people hate not knowing. When you ask "guess what happened next," you create curiosity. Not because they're smart—because they're human and want closure. These hooks don't need to be clever. They just need to create guessing. The "guess what happened next" hook does exactly that—it makes people want to predict and verify.