Social media hook:
Hardly Anyone Knows About This…
Emphasizes obscurity of information to create curiosity and value.
Obscurity creates curiosity
"Hardly anyone knows about this" works because it creates exclusivity. People think: "If hardly anyone knows it, it must be valuable. I want to know it." It's FOMO wrapped in rarity.
Plus, obscurity creates value. When you say "hardly anyone knows about this," you're positioning the information as rare. People want rare information. They click because obscure knowledge feels valuable—even when it's actually well-known.
Obscurity is just exclusivity with better positioning
It works because it hits three triggers: exclusivity, curiosity, and value. The "hardly anyone" creates exclusivity. The "knows about this" creates curiosity. The obscurity creates value. People see "Hardly anyone knows about this feature" and think: "I want to know what others don't." They click because obscure knowledge feels valuable—even when the information is actually common. It's not about being clever—it's about making information feel rare.
Real-World Examples
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Start Hooks SessionAbout Data & Statistic Hooks
Data & Statistic Hooks work because numbers feel objective. When you say "hardly anyone knows about this," you create exclusivity around data. Not because they're smart—because they're human and want insider knowledge. These hooks don't need to be clever. They just need to promise rare information. The "hardly anyone knows about this" hook does exactly that—it promises obscure data.