Social media hook:
Here's a Secret…

Creates intrigue by promising hidden knowledge or insider information.

Curiosity & Surprise Hooks

Secrets promise insider knowledge

"Here's a secret" works because it creates intrigue. People think: "They're sharing something secret. I want to know what it is." It's curiosity wrapped in exclusivity.

Plus, secrets create value. When you say "here's a secret," you're positioning the information as exclusive. People want exclusive information. They click because secrets feel valuable—even when the secret is actually common knowledge.

Secrets are just information with better branding

It works because it hits three triggers: intrigue, exclusivity, and curiosity. The "secret" creates intrigue. The sharing creates exclusivity. The promise creates curiosity. People see "Here's a secret that changed everything" and think: "I want to know that secret. I need to see it." They click because secrets feel valuable—even when the information is actually well-known. It's not about being clever—it's about making information feel exclusive.

Real-World Examples

Here's a secret that changed everything

The intrigue that creates curiosity and the knowledge that matters

Here's a secret nobody talks about

The exclusivity that builds engagement and the insight that delivers

Here's a secret that transformed my results

The intrigue that creates curiosity and the knowledge that works

Here's a secret that changed the game

The exclusivity that builds engagement and the insight that matters

Here's a secret that made all the difference

The intrigue that creates curiosity and the knowledge that delivers

Here's a secret that transformed everything

The exclusivity that builds engagement and the insight that works

Need more? Generate hooks based on your brief. We've done the work, you just use them.

Start Hooks Session

About Curiosity & Surprise Hooks

Curiosity & Surprise Hooks work because people want to know secrets. When you promise a secret, you create intrigue. Not because they're smart—because they're human and want insider knowledge. These hooks don't need to be clever. They just need to promise exclusivity. The "here's a secret" hook does exactly that—it makes information feel valuable.