Social media hook:
Here's What You Need to Know About

Authoritative hook that positions content as essential knowledge.

Problem-Solution Hooks

Essential knowledge promises value

"Here's what you need to know" works because it promises importance. People think: "They're saying I need to know this. It must be important." It's authority wrapped in necessity.

Plus, "need to know" creates urgency. When you say "here's what you need to know," you're positioning the information as essential. People want essential information. They click because necessary knowledge feels valuable—even when the information is actually optional.

Necessity is just importance with better urgency

It works because it hits three triggers: importance, urgency, and authority. The "need to know" creates importance. The necessity creates urgency. The promise creates authority. People see "Here's what you need to know about Instagram growth" and think: "If I need to know it, I should read it." They click because essential knowledge feels valuable—even when the information is actually optional. It's not about being clever—it's about making information feel necessary.

Real-World Examples

Here's what you need to know about Instagram growth

The necessity that creates urgency and the knowledge that matters

Here's what you need to know about content creation

The importance that builds authority and the insight that delivers

Here's what you need to know about audience building

The necessity that creates urgency and the knowledge that works

Here's what you need to know about engagement

The importance that builds authority and the insight that matters

Here's what you need to know about branding

The necessity that creates urgency and the knowledge that delivers

Here's what you need to know about conversions

The importance that builds authority and the insight that works

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About Problem-Solution Hooks

Problem-Solution Hooks work because people want solutions. When you say "here's what you need to know," you promise essential knowledge. Not because they're smart—because they're human and want important information. These hooks don't need to be clever. They just need to promise necessity. The "here's what you need to know" hook does exactly that—it makes information feel essential.