Social media hook:
Here's What You've Been Missing…

Reveals overlooked information to provide value and create engagement.

Problem-Solution Hooks

Missing information creates urgency

"Here's what you've been missing" works because it creates FOMO. People think: "I've been missing something? I need to know what it is." It's urgency wrapped in revelation.

Plus, "missing" creates anxiety. When you say "here's what you've been missing," you're implying they're behind. People don't want to be behind. They click because missing information feels urgent—even when the information isn't actually essential.

FOMO is just urgency with better psychology

It works because it hits three triggers: FOMO, urgency, and anxiety. The "missing" creates FOMO. The revelation creates urgency. The implication creates anxiety. People see "Here's what you've been missing about engagement" and think: "I don't want to miss out. I need to see this." They click because missing information feels urgent—even when the information is actually common knowledge. It's not about being clever—it's about making people feel like they're behind.

Real-World Examples

Here's what you've been missing about engagement

The revelation that creates FOMO and the insight that matters

Here's what you've been missing about growth

The missing information that builds urgency and the knowledge that delivers

Here's what you've been missing about content

The revelation that creates anxiety and the insight that works

Here's what you've been missing about branding

The missing information that builds FOMO and the knowledge that matters

Here's what you've been missing about conversions

The revelation that creates urgency and the insight that delivers

Here's what you've been missing about strategy

The missing information that builds anxiety and the knowledge that works

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About Problem-Solution Hooks

Problem-Solution Hooks work because people want solutions. When you say "here's what you've been missing," you promise revelation. Not because they're smart—because they're human and don't want to miss out. These hooks don't need to be clever. They just need to create FOMO. The "here's what you've been missing" hook does exactly that—it makes information feel urgent.