Social media hook:
How to prepare your
Connects your content to current events, seasons, or trending topics.
Preparation creates readiness
"How to prepare your [thing] for [season/event]" works because it creates timeliness. People think: "That's coming up. I need to prepare." It's urgency wrapped in preparation.
Plus, preparation creates value. When you say "How to prepare your business for holiday season," you're showing you understand timing. People want to be prepared. They click because preparation feels valuable—even when the preparation is obvious.
Preparation is just readiness with better timing
It works because it hits three triggers: timeliness, preparation, and urgency. The season creates timeliness. The preparation creates readiness. The timing creates urgency. People see "How to prepare your business for holiday season" and think: "That's coming up. I need to be ready." They click because preparation feels urgent—even when the season is months away. It's not about being clever—it's about making readiness feel timely.
Real-World Examples
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Start Hooks SessionAbout Seasonal & Trend-Based
Seasonal & Trend-Based hooks work because people want to stay current. When you promise preparation, you create timeliness. Not because they're smart—because they're human and want to be ready. These hooks don't need to be clever. They just need to feel timely. The "how to prepare your [thing] for [season]" hook does exactly that—it makes preparation feel urgent.