Social media hook:
How-To Promise
Offer clear instructional value
Promises create expectations
"How-To Promise" works because it promises instruction. People think: "They'll show me how. I want clear guidance." It's clarity wrapped in promise.
Plus, promises create trust. When you say "How to [achieve result] in [timeframe]," you're promising specific outcomes. People trust clear promises. They click because instructional promises feel valuable—even when the timeframe is misleading.
Promises are just instructions with better expectations
It works because it hits three triggers: clarity, promise, and trust. The "how to" creates clarity. The result creates promise. The timeframe creates trust. People see "How to [achieve result] in [timeframe]" and think: "They'll show me step-by-step. I want that clarity." They click because promises feel valuable—even when the timeframe is unrealistic. It's not about being clever—it's about making instructions feel achievable.
Real-World Examples
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Start Hooks SessionAbout How-To & Educational Hooks
How-To & Educational Hooks work because people want to learn. When you make promises, you create expectations. Not because they're smart—because they're human and want clear guidance. These hooks don't need to be clever. They just need to promise instruction. The "how-to promise" hook does exactly that—it makes learning feel achievable.