Social media hook:
How to think like a
Taps into how people see themselves or aspire to be seen.
Identity thinking creates aspiration
"How to think like a [admired role]" works because it promises transformation. People think: "They'll show me how to think like that person. I want that mindset." It's aspiration wrapped in identity.
Plus, identity thinking creates belonging. When you say "How to think like a top creator," you're positioning them as part of an elite group. People want to belong to elite groups. They click because identity-based thinking feels valuable—even when the thinking is generic.
Identity thinking is just mindset with better aspiration
It works because it hits three triggers: aspiration, identity, and belonging. The "think like" creates aspiration. The role creates identity. The elite creates belonging. People see "How to think like a top creator about social media" and think: "If I think like them, maybe I can be like them." They click because identity thinking feels transformative—even when the thinking is obvious. It's not about being clever—it's about making mindset feel like identity.
Real-World Examples
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Identity-Based hooks work because people care about how they see themselves. When you promise identity thinking, you create aspiration. Not because they're smart—because they're human and want to belong to elite groups. These hooks don't need to be clever. They just need to promise identity. The "how to think like a [role]" hook does exactly that—it makes mindset feel like belonging.