Social media hook:
How we increased
Uses compelling numbers and research to establish credibility.
Results create proof
"How we increased [metric] by [percentage]" works because it shows proof. People think: "They increased it by that much. I want to see how." It's credibility wrapped in numbers.
Plus, percentages create trust. When you say "How we increased engagement by 300%," you're showing significant results. People trust numbers. They click because impressive results feel credible—even when the starting point was low.
Results are just proof with better numbers
It works because it hits three triggers: proof, credibility, and trust. The increase shows proof. The percentage creates credibility. The results create trust. People see "How we increased engagement by 300% using this one strategy" and think: "If they increased it that much, I want to know how." They click because results feel credible—even when the percentage is misleading. It's not about being clever—it's about making proof feel impressive.
Real-World Examples
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Start Hooks SessionAbout Data & Statistics
Data & Statistics hooks work because numbers feel objective. When you show results, you show proof. Not because they're smart—because they're human and trust numbers. These hooks don't need to be clever. They just need to show results. The "how we increased [metric]" hook does exactly that—it makes proof feel impressive.