Social media hook:
Hypothetical Question

Pose a 'what if' scenario to spark imagination

Question Hooks

Hypotheticals spark imagination

"Hypothetical question" works because it creates curiosity. People think: "What if that's true? I want to explore that scenario." It's engagement wrapped in imagination.

Plus, hypotheticals create investment. When you ask "What if everything you know about productivity is wrong?" you're challenging assumptions. People want to explore challenges. They click because hypothetical questions feel engaging—even when the scenario is unrealistic.

Hypotheticals are just curiosity with better imagination

It works because it hits three triggers: curiosity, imagination, and engagement. The hypothetical creates curiosity. The scenario sparks imagination. The question creates engagement. People see "What if everything you know about productivity is wrong?" and think: "That's interesting. I want to explore that." They click because hypotheticals feel engaging—even when the scenario is far-fetched. It's not about being clever—it's about making people imagine possibilities.

Real-World Examples

What if everything you know about productivity is wrong?

The hypothetical that creates curiosity and the scenario that engages

What if I told you social media is broken?

The imagination that builds engagement and the question that matters

What if content creation was actually simple?

The hypothetical that creates curiosity and the scenario that delivers

What if growth was easier than you think?

The imagination that builds engagement and the question that works

What if engagement was just about one thing?

The hypothetical that creates curiosity and the scenario that matters

What if strategy was simpler than experts say?

The imagination that builds engagement and the question that delivers

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About Question Hooks

Question Hooks work because people want to answer questions. When you ask hypotheticals, you create curiosity. Not because they're smart—because they're human and want to explore scenarios. These hooks don't need to be clever. They just need to spark imagination. The "hypothetical question" hook does exactly that—it makes people want to explore possibilities.