Social media hook:
I completely disagree with what most people say
Challenges common beliefs or uses unexpected statements to stand out.
Disagreement creates debate
"I completely disagree with what most experts say" works because it creates controversy. People think: "They're disagreeing with experts. I want to see their argument." It's engagement wrapped in provocation.
Plus, disagreement creates credibility. When you say "I completely disagree with what most experts say about social media," you're positioning yourself as contrarian. People respect contrarians. They click because disagreement feels bold—even when the disagreement is minor.
Disagreement is just controversy with better positioning
It works because it hits three triggers: controversy, debate, and credibility. The disagreement creates controversy. The experts create debate. The contrarian creates credibility. People see "I completely disagree with what most experts say about social media. Here's why" and think: "That's bold. I want to see their reasoning." They click because disagreement feels provocative—even when the disagreement is semantic. It's not about being clever—it's about being contrarian enough to break the pattern.
Real-World Examples
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Start Hooks SessionAbout Controversial/Pattern Interrupt
Controversial/Pattern Interrupt hooks work because they break patterns. When you disagree with experts, you create controversy. Not because they're smart—because they're human and respond to provocation. These hooks don't need to be clever. They just need to be contrarian. The "I completely disagree" hook does exactly that—it makes content feel controversial.