Social media hook:
I tried this weird
Creates information gaps that can only be satisfied by engaging with your content.
Weird experiments create curiosity
"I tried this weird [approach] for 30 days" works because it creates curiosity. People think: "They tried something weird. I want to see what happened." It's engagement wrapped in experimentation.
Plus, weird creates shareability. When you say "I tried this weird content strategy for 30 days," you're creating something unusual. People want to see unusual results. They click because weird experiments feel engaging—even when the weirdness is minimal.
Weird is just different with better curiosity
It works because it hits three triggers: curiosity, experimentation, and shareability. The weird creates curiosity. The experiment creates engagement. The unusual creates shareability. People see "I tried this weird content strategy for 30 days. You won't believe what happened" and think: "That's unusual. I want to see the results." They click because weird experiments feel engaging—even when the weirdness is just marketing. It's not about being clever—it's about making experiments feel unusual.
Real-World Examples
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Start Hooks SessionAbout Curiosity
Curiosity hooks work because people want to know what happens. When you try weird approaches, you create curiosity. Not because they're smart—because they're human and want to see unusual results. These hooks don't need to be clever. They just need to be weird. The "I tried this weird" hook does exactly that—it makes experiments feel unusual.