Social media hook:
If-Then Formula

Conditional statement leading to benefit

Problem-Solution Hooks

Conditional statements create clarity

"If-Then Formula" works because it creates cause and effect. People think: "If I do this, then I get that. I want to see the connection." It's clarity wrapped in logic.

Plus, conditionals create motivation. When you say "If you want [result], then you need to [action]," you're showing the path. People want clear paths. They click because conditional statements feel logical—even when the connection is weak.

Conditionals are just logic with better clarity

It works because it hits three triggers: clarity, logic, and motivation. The "if" creates clarity. The "then" creates logic. The connection creates motivation. People see "If you want [result], then you need to [action]" and think: "That makes sense. I want to see how." They click because conditionals feel logical—even when the connection is tenuous. It's not about being clever—it's about making paths feel clear.

Real-World Examples

If you want 10K followers, then you need to post consistently

The conditional that creates clarity and the logic that matters

If you want viral content, then you need to understand algorithms

The clarity that builds motivation and the connection that delivers

If you want growth, then you need to engage authentically

The conditional that creates clarity and the logic that works

If you want engagement, then you need to create value

The clarity that builds motivation and the connection that matters

If you want results, then you need to be strategic

The conditional that creates clarity and the logic that delivers

If you want success, then you need to take action

The clarity that builds motivation and the connection that works

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About Problem-Solution Hooks

Problem-Solution Hooks work because people want solutions. When you use conditionals, you create clarity. Not because they're smart—because they're human and want clear paths. These hooks don't need to be clever. They just need to show cause and effect. The "if-then formula" hook does exactly that—it makes solutions feel logical.