Social media hook:
If You Love [Topic], Watch This…
Targets specific audience interest to create immediate relevance and engagement.
Interests create relevance
"If you love [topic], watch this" works because it creates targeting. People think: "I do love that. This is for me." It's relevance wrapped in interest.
Plus, interests create connection. When you say "If you love productivity tips, watch this video," you're naming their interest. People respond to their interests. They click because interest-based content feels relevant—even when the content is generic.
Interests are just relevance with better targeting
It works because it hits three triggers: interest, relevance, and connection. The "love" targets interest. The topic creates relevance. The connection creates engagement. People see "If you love productivity tips, watch this video" and think: "I do love that. This is for me." They click because interest-based targeting feels personal—even when the content is universal. It's not about being clever—it's about making content feel relevant to their interests.
Real-World Examples
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Start Hooks SessionAbout Direct Address Hooks
Direct Address Hooks work because people respond to direct communication. When you target interests, you create relevance. Not because they're smart—because they're human and want content that matches their interests. These hooks don't need to be clever. They just need to target interests. The "if you love [topic]" hook does exactly that—it makes content feel relevant.