Social media hook:
If You're Into [Topic], Don't Miss This…

Creates urgency while targeting specific interests to maximize relevance.

Direct Address Hooks

Interests create urgency

"If you're into [topic], don't miss this" works because it creates FOMO. People think: "I am into that. I don't want to miss it." It's urgency wrapped in interest.

Plus, "don't miss" creates anxiety. When you say "If you're into fitness, don't miss this workout hack," you're creating urgency around their interest. People don't want to miss things they care about. They click because interest-based FOMO feels urgent—even when the content isn't time-sensitive.

FOMO is just urgency with better interest targeting

It works because it hits three triggers: interest, FOMO, and urgency. The "into" targets interest. The "don't miss" creates FOMO. The combination creates urgency. People see "If you're into fitness, don't miss this workout hack" and think: "I am into that. I don't want to miss it." They click because interest-based FOMO feels urgent—even when the content isn't actually limited. It's not about being clever—it's about making content feel urgent to their interests.

Real-World Examples

If you're into fitness, don't miss this workout hack

The FOMO that creates urgency and the interest that matters

If you're into growth, don't miss this strategy

The urgency that builds engagement and the interest that delivers

If you're into content, don't miss this framework

The FOMO that creates urgency and the interest that works

If you're into marketing, don't miss this approach

The urgency that builds engagement and the interest that matters

If you're into branding, don't miss this system

The FOMO that creates urgency and the interest that delivers

If you're into strategy, don't miss this technique

The urgency that builds engagement and the interest that works

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About Direct Address Hooks

Direct Address Hooks work because people respond to direct communication. When you create FOMO around interests, you create urgency. Not because they're smart—because they're human and don't want to miss things they care about. These hooks don't need to be clever. They just need to create urgency. The "if you're into [topic], don't miss" hook does exactly that—it makes content feel urgent.