Social media hook:
If you're seeing this…

Conditional hook that directly addresses the viewer based on their interests or actions. Creates immediate connection and relevance.

Direct Address Hooks

Conditional relevance creates connection

"If you're seeing this" works because it creates personalization. People think: "They're talking to me specifically. This is relevant." It's connection wrapped in condition.

Plus, conditionals create curiosity. When you say "If you're seeing this, you probably need to know about this trend," you're implying they were meant to see it. People like feeling chosen. They click because conditional relevance feels personal—even when the condition is universal.

Conditional relevance is just personalization with better psychology

It works because it hits three triggers: personalization, curiosity, and connection. The "if you're seeing this" creates personalization. The "probably" creates curiosity. The condition creates connection. People see "If you're seeing this, you probably need to know about this trend" and think: "They're talking to me. I need to see this." They click because conditional relevance feels personal—even when everyone sees the same message. It's not about being clever—it's about making content feel specifically for them.

Real-World Examples

If you're seeing this, you probably need to know about this trend

The personalization that creates connection and the relevance that matters

If you're seeing this, you probably need to see this strategy

The connection that builds curiosity and the personalization that delivers

If you're seeing this, you probably need to know about this method

The personalization that creates connection and the relevance that works

If you're seeing this, you probably need to see this framework

The connection that builds curiosity and the personalization that matters

If you're seeing this, you probably need to know about this approach

The personalization that creates connection and the relevance that delivers

If you're seeing this, you probably need to see this system

The connection that builds curiosity and the personalization that works

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About Direct Address Hooks

Direct Address Hooks work because people respond to direct communication. When you use conditional relevance, you create personalization. Not because they're smart—because they're human and want to feel seen. These hooks don't need to be clever. They just need to feel personal. The "if you're seeing this" hook does exactly that—it makes content feel specifically for them.