Social media hook:
Is the conventional wisdom about

Poses thought-provoking questions that resonate with your audience's challenges.

Question

Challenging conventional wisdom creates debate

"Is the conventional wisdom about [topic] actually wrong?" works because it creates controversy. People think: "They're challenging what everyone believes. I want to see their argument." It's engagement wrapped in provocation.

Plus, challenging wisdom creates curiosity. When you question conventional wisdom, you're creating a pattern interrupt. People want to see if their beliefs are wrong. They click because challenging content feels engaging—even when the challenge is minor.

Challenging wisdom is just controversy with better questions

It works because it hits three triggers: controversy, curiosity, and debate. The challenge creates controversy. The question creates curiosity. The wisdom creates debate. People see "Is the conventional wisdom about social media actually wrong?" and think: "That's interesting. I want to see if they're right." They click because challenging wisdom feels provocative—even when the challenge is semantic. It's not about being clever—it's about making people question their beliefs.

Real-World Examples

Is the conventional wisdom about social media actually wrong?

The challenge that creates debate and the question that matters

Is the conventional wisdom about content creation actually wrong?

The controversy that builds curiosity and the challenge that delivers

Is the conventional wisdom about growth actually wrong?

The challenge that creates debate and the question that works

Is the conventional wisdom about engagement actually wrong?

The controversy that builds curiosity and the challenge that matters

Is the conventional wisdom about branding actually wrong?

The challenge that creates debate and the question that delivers

Is the conventional wisdom about strategy actually wrong?

The controversy that builds curiosity and the challenge that works

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About Question

Question hooks work because people want to answer questions. When you challenge conventional wisdom, you create controversy. Not because they're smart—because they're human and want to see if their beliefs are wrong. These hooks don't need to be clever. They just need to challenge beliefs. The "is the conventional wisdom wrong" hook does exactly that—it makes people question what they know.