Social media hook:
Is your method a sabotage?
Poses thought-provoking questions that resonate with your audience's challenges.
Self-diagnosis questions create fear
"Is your [approach] secretly sabotaging your results?" works because it creates anxiety. People think: "Am I doing that? I might be sabotaging myself." It's fear wrapped in self-reflection.
Plus, self-diagnosis creates urgency. When you ask "Is your content strategy secretly sabotaging your results?" you're making them question themselves. People want to know if they're the problem. They click because self-diagnosis questions feel urgent—even when the sabotage is unlikely.
Self-diagnosis is just fear with better targeting
It works because it hits three triggers: fear, self-reflection, and urgency. The question creates fear. The "secretly" creates anxiety. The sabotage creates urgency. People see "Is your content strategy secretly sabotaging your results?" and think: "Am I doing that? I need to know." They click because self-diagnosis questions feel urgent—even when the sabotage is unlikely. It's not about being clever—it's about making people question themselves.
Real-World Examples
Need more? Generate hooks based on your brief. We've done the work, you just use them.
Start Hooks SessionAbout Question
Question hooks work because people want to answer questions. When you ask self-diagnosis questions, you create fear. Not because they're smart—because they're human and want to know if they're the problem. These hooks don't need to be clever. They just need to create self-doubt. The "is your [approach] sabotaging" hook does exactly that—it makes people question themselves.