Social media hook:
Join the successful
Leverages testimonials, case studies, and results to build trust.
Community creates belonging
"Join [number] successful [people]" works because it creates social proof. People think: "Others are succeeding. I want to be part of that group." It's belonging wrapped in proof.
Plus, community creates trust. When you say "Join 5 successful creators who have already tried this," you're showing collective success. People trust collective success. They click because community results feel credible—even when the community is small.
Community is just social proof with better belonging
It works because it hits three triggers: belonging, proof, and trust. The join creates belonging. The number creates proof. The success creates trust. People see "Join 5 successful creators who have already tried this" and think: "If they're succeeding, I want to be part of that." They click because community results feel credible—even when the community is selective. It's not about being clever—it's about showing collective success.
Real-World Examples
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Start Hooks SessionAbout Social Proof
Social Proof hooks work because people trust others' results. When you show community success, you show collective proof. Not because they're smart—because they're human and want to belong to successful groups. These hooks don't need to be clever. They just need to show community. The "join [number] successful" hook does exactly that—it makes people want to belong.