Social media hook:
Journey Hook
Take audience through a process or experience
Journey stories create investment
"Journey hook" works because it tells a story. People think: "They went through something. I want to see how it ended." It's engagement wrapped in narrative.
Plus, journeys create relatability. When you say "The day I got fired became the best thing for my career," you're showing transformation. People relate to struggle. They click because journey stories feel inspiring—even when the journey is curated.
Journeys are just stories with better investment
It works because it hits three triggers: story, investment, and relatability. The journey creates story. The day creates investment. The transformation creates relatability. People see "The day I got fired became the best thing for my career" and think: "I want to see how that happened." They click because journey stories feel engaging—even when the journey is selective. It's not about being clever—it's about making stories feel personal.
Real-World Examples
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Start Hooks SessionAbout Storytelling Hooks
Storytelling Hooks work because people love stories. When you share journeys, you create investment. Not because they're smart—because they're human and want to see how stories end. These hooks don't need to be clever. They just need to tell stories. The "journey hook" does exactly that—it makes content feel narrative.