Social media hook:
Last chance, this ends
Triggers fear of missing out by emphasizing limited availability or time sensitivity.
Last chance creates urgency
"Last chance" works because it creates FOMO. People think: "This is my last opportunity. I don't want to miss it." It's urgency wrapped in scarcity.
Plus, last chance creates anxiety. When you say "Last chance: this offer ends at midnight," you're creating a deadline. People respond to deadlines. They click because last chance feels urgent—even when the deadline is artificial.
Last chance is just urgency with better FOMO
It works because it hits three triggers: FOMO, urgency, and anxiety. The "last chance" creates FOMO. The deadline creates urgency. The scarcity creates anxiety. People see "Last chance: this offer ends at midnight" and think: "I don't want to miss this. I need to act now." They click because last chance feels urgent—even when the deadline is extended. It's not about being clever—it's about making opportunities feel final.
Real-World Examples
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Start Hooks SessionAbout Scarcity & FOMO
Scarcity & FOMO hooks work because people hate missing out. When you say "last chance," you create urgency. Not because they're smart—because they're human and respond to deadlines. These hooks don't need to be clever. They just need to create FOMO. The "last chance" hook does exactly that—it makes opportunities feel final.