Social media hook:
[Limited resource] is going away soon

Triggers fear of missing out by emphasizing limited availability or time sensitivity.

Scarcity & FOMO

Limited resources create urgency

"[Limited resource] is going away soon" works because it creates FOMO. People think: "This is disappearing. I need to get it before it's gone." It's urgency wrapped in scarcity.

Plus, going away creates anxiety. When you say "This opportunity is going away soon," you're creating time pressure. People respond to time pressure. They click because limited resources feel urgent—even when the limitation is artificial.

Limited resources are just scarcity with better urgency

It works because it hits three triggers: scarcity, urgency, and anxiety. The limited creates scarcity. The "going away" creates urgency. The soon creates anxiety. People see "[Limited resource] is going away soon – here's what you need to know" and think: "I don't want to miss this. I need to act now." They click because limited resources feel urgent—even when the limitation is recurring. It's not about being clever—it's about making resources feel scarce.

Real-World Examples

This opportunity is going away soon – here's what you need to know

The scarcity that creates urgency and the FOMO that matters

This resource is going away soon – here's what you need to know

The urgency that builds anxiety and the scarcity that delivers

This access is going away soon – here's what you need to know

The scarcity that creates urgency and the FOMO that works

This offer is going away soon – here's what you need to know

The urgency that builds anxiety and the scarcity that matters

This chance is going away soon – here's what you need to know

The scarcity that creates urgency and the FOMO that delivers

This opportunity is going away soon – here's what you need to know

The urgency that builds anxiety and the scarcity that works

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About Scarcity & FOMO

Scarcity & FOMO hooks work because people hate missing out. When you say something is going away, you create urgency. Not because they're smart—because they're human and respond to scarcity. These hooks don't need to be clever. They just need to create FOMO. The "[limited resource] is going away" hook does exactly that—it makes resources feel scarce.