Social media hook:
Mistakes List
Highlight common errors to avoid
Mistakes lists create fear
"Mistakes list" works because it promises protection. People think: "I don't want to make those mistakes. I need to know what to avoid." It's fear wrapped in guidance.
Plus, mistakes create urgency. When you say "10 mistakes killing your engagement," you're showing dangers. People want to avoid mistakes. They click because mistakes lists feel valuable—even when the mistakes are obvious.
Mistakes lists are just warnings with better fear
It works because it hits three triggers: fear, protection, and urgency. The mistakes create fear. The list creates structure. The killing creates urgency. People see "10 mistakes killing your engagement (and how to fix them)" and think: "I don't want to make those mistakes. I need to know what they are." They click because mistakes lists feel valuable—even when the mistakes are common sense. It's not about being clever—it's about making mistakes feel dangerous.
Real-World Examples
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Start Hooks SessionAbout List & Number Hooks
List & Number Hooks work because people want organized information. When you list mistakes, you create fear. Not because they're smart—because they're human and want to avoid errors. These hooks don't need to be clever. They just need to warn about mistakes. The "mistakes list" hook does exactly that—it makes mistakes feel dangerous.