Social media hook:
Most People Get This Wrong…
Challenges common understanding to create curiosity and engagement.
Challenging common understanding creates debate
"Most people get this wrong" works because it creates controversy. People think: "They're saying most people are wrong. I want to see if I'm one of them." It's engagement wrapped in challenge.
Plus, "most people" creates curiosity. When you say "Most people get this wrong about algorithms," you're challenging common understanding. People want to know if they're wrong. They click because challenging content feels engaging—even when the challenge is minor.
Challenging understanding is just controversy with better targeting
It works because it hits three triggers: controversy, curiosity, and challenge. The "most people" creates controversy. The wrong creates curiosity. The challenge creates engagement. People see "Most people get this wrong about algorithms" and think: "Am I one of them? I want to know if I'm wrong." They click because challenging understanding feels engaging—even when the challenge is semantic. It's not about being clever—it's about making people question what they know.
Real-World Examples
Need more? Generate hooks based on your brief. We've done the work, you just use them.
Start Hooks SessionAbout Controversy & Bold Claims
Controversy & Bold Claims hooks work because they create debate. When you say "most people get this wrong," you create controversy. Not because they're smart—because they're human and want to see if they're wrong. These hooks don't need to be clever. They just need to challenge beliefs. The "most people get this wrong" hook does exactly that—it makes people question their understanding.