Social media hook:
Must-See Info Before You [Action]…
Creates urgency with 'must-see' positioning before specific action.
Must-see information creates urgency
"Must-see info before you [action]" works because it creates necessity. People think: "They're saying I must see this before I do something. I need to see it." It's urgency wrapped in importance.
Plus, must-see creates anxiety. When you say "Must-see info before you launch your product," you're implying they'll make mistakes without it. People want to avoid mistakes. They click because must-see information feels urgent—even when the information is optional.
Must-see is just importance with better urgency
It works because it hits three triggers: necessity, urgency, and anxiety. The must-see creates necessity. The before creates urgency. The action creates anxiety. People see "Must-see info before you launch your product" and think: "If I must see it, I need to see it before I act." They click because must-see information feels urgent—even when the information is actually optional. It's not about being clever—it's about making information feel necessary.
Real-World Examples
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Start Hooks SessionAbout Problem-Solution Hooks
Problem-Solution Hooks work because people want solutions. When you say "must-see info," you create necessity. Not because they're smart—because they're human and don't want to make mistakes. These hooks don't need to be clever. They just need to create urgency. The "must-see info before you [action]" hook does exactly that—it makes information feel necessary.