Social media hook:
My all-time favorite
Promises well-organized, scannable content with multiple valuable insights.
Favorites create curation
"My all-time favorite" works because it promises curation. People think: "They've curated their favorites. I want to see what they recommend." It's value wrapped in selection.
Plus, favorites create trust. When you say "My all-time favorite methods for content creation (updated for 2024)," you're showing you've tested and selected. People trust curated recommendations. They click because favorites feel valuable—even when the favorites are standard.
Favorites are just lists with better curation
It works because it hits three triggers: curation, trust, and value. The favorite creates curation. The all-time creates trust. The selection creates value. People see "My all-time favorite methods for content creation (updated for 2024)" and think: "They've tested everything. I want to see their picks." They click because favorites feel valuable—even when the favorites are obvious. It's not about being clever—it's about making lists feel curated.
Real-World Examples
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Start Hooks SessionAbout List-Based
List-Based hooks work because people want organized information. When you share favorites, you create curation. Not because they're smart—because they're human and trust curated recommendations. These hooks don't need to be clever. They just need to promise curation. The "my all-time favorite" hook does exactly that—it makes lists feel curated.