Social media hook:
Myth-Busting
Debunk common misconceptions
Myth-busting creates controversy
"Myth-busting" works because it challenges beliefs. People think: "They're saying what I believe is wrong. I want to see their argument." It's engagement wrapped in challenge.
Plus, myth-busting creates credibility. When you say "Why [common belief] is actually a myth," you're positioning yourself as revealing truth. People want to know the truth. They click because myth-busting feels credible—even when the myth is minor.
Myth-busting is just truth with better controversy
It works because it hits three triggers: controversy, credibility, and truth. The myth creates controversy. The busting creates credibility. The truth creates engagement. People see "Why [common belief] is actually a myth" and think: "I believed that. I want to see if they're right." They click because myth-busting feels engaging—even when the myth is just a misunderstanding. It's not about being clever—it's about making truth feel controversial.
Real-World Examples
Need more? Generate hooks based on your brief. We've done the work, you just use them.
Start Hooks SessionAbout Controversy & Bold Claims
Controversy & Bold Claims hooks work because they create debate. When you bust myths, you create controversy. Not because they're smart—because they're human and want to know if their beliefs are wrong. These hooks don't need to be clever. They just need to challenge beliefs. The "myth-busting" hook does exactly that—it makes truth feel controversial.