Social media hook:
Open-Ended Question

Encourage audience participation and engagement

Question Hooks

Open-ended questions create participation

"Open-ended question" works because it invites response. People think: "They're asking me something. I want to answer." It's engagement wrapped in invitation.

Plus, open-ended creates investment. When you ask "What's your biggest challenge with [topic]?" you're making people think. People invest in questions they answer. They click because open-ended questions feel engaging—even when the question is generic.

Open-ended is just participation with better investment

It works because it hits three triggers: participation, investment, and engagement. The open-ended creates participation. The question creates investment. The invitation creates engagement. People see "What's your biggest challenge with [topic]?" and think: "I want to answer that. I have a challenge." They click because open-ended questions feel engaging—even when the question is standard. It's not about being clever—it's about making people want to participate.

Real-World Examples

What's your biggest challenge with content creation?

The open-ended question that creates participation and the invitation that matters

Why isn't anyone telling creators that they need to focus on engagement?

The participation that builds investment and the open-ended question that delivers

What's your biggest challenge with growth?

The open-ended question that creates participation and the invitation that works

Why isn't anyone telling marketers that they need to understand algorithms?

The participation that builds investment and the open-ended question that matters

What's your biggest challenge with branding?

The open-ended question that creates participation and the invitation that delivers

Why isn't anyone telling entrepreneurs that they need to build systems?

The participation that builds investment and the open-ended question that works

Need more? Generate hooks based on your brief. We've done the work, you just use them.

Start Hooks Session

About Question Hooks

Question Hooks work because people want to answer questions. When you ask open-ended questions, you create participation. Not because they're smart—because they're human and want to share their thoughts. These hooks don't need to be clever. They just need to invite response. The "open-ended question" hook does exactly that—it makes people want to answer.